‘The CoCoon First 100’ is a book that aims to paint portraits of the people behind the first 100 startups that pitched at CoCoon, a leading entrepreneurial community and startup coworkspace in Hong Kong. A pitch is a brief speech that outlines the company’s product/service (idea and current state), business model, and outlook. CoCoon holds Pitch Nights where startups can present their ideas to judges, guests and fellow CoCoonians, giving people the chance to network and meet potential investors / team members.

The aim of this is to tell people about the startup scene in Hong Kong, and inspire them to be involved in this growing community. The audience is primarily potential entrepreneurs / students, and secondarily potential investors. We are hoping to distribute this to companies and schools across Hong Kong, as well as make it our first flagship publication. The estimated date of publication is late 2016.